"Creatively Hybrid". Two words describe sutra to the core. We are a hybrid communications agency with 100 plus employees - a creative culmination of traditional advertising, digital, media and production (self owned in house production joinery spread over 20000 sq.Ft.) We pride ourselves at our ability to integrate the creative mindset of an agency with robust consulting and technology implementation skills. From strategy through to implementation, our teams of connected specialists - all experts in their respective fields - work together to help our clients maximise the opportunities created by the changing contentscape.Today, the world of communication is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients' commercial challenges and benefit.
Hybrid at work: For Axa Insurance 'guinness book of world records' feat, Sutra showcased its Hybrid capibility. From developing the communication material, stand design and production, organising promoters, venue management, co-ordinating with the Guinness Book officials, the agency co-orinated the whole activity for Axa and yes they managed to set the world record!