POST-IT
Branding
Branding, Social Media, Events
A Sticky Tribute to Admin Heroes
The Post-it Admin Admire Awards
In a campaign that truly stuck with its audience, Sutra creatively highlighted the often-overlooked contributions of office administrators through the Post-it Admin Admire Awards. Leveraging subtle yet impactful messaging, the campaign celebrated the everyday heroes who hold the office together, making it a standout success in brand engagement and loyalty by strengthening its connection with its core users.
