"Creatively hybrid". Two words describe sutra to the core. We are a hybrid communications agency with 100 plus employees - a creative culmination of traditional advertising, digital, media and production (self owned in house production joinery spread over 20000 sq.Ft.) We pride ourselves at our ability to integrate the creative mindset of an agency with robust consulting and technology implementation skills. From strategy through to implementation, our teams of connected specialists - all experts in their respective fields - work together to help our clients maximise the opportunities created by the changing contentscape.Today, the world of communication is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients' commercial challenges and benefit.


Known in the industry for his acute understanding of advertising, Sunil has a huge body of work experience. He established his reputation working in agencies like Bates PanGulf, MNC Saatchi, Enterprise Nexus LOWE and Leo Burnett. Some of the brands worked on include Unilever, 3M, The Dubai Shopping Festival, Emaar, Jumbo, Joyalukkas, Samsung to name a few. Don't get fooled by his casual attire because under that look is a constantly ticking mind that can change the way your brand looks and behaves, successfully.

A craftsman par excellence, he  has an unerring eye for details. He started his career 17 years ago and went on to become the Creative Director at Team Y&R Dubai. Syam has worked extensively on clients like Ford, Burjuman, The Dubai Mall, Emaar, *Unilever, 3M to name a few. He decided to go solo and since has become a darling of clients who either want to establish their brands or  reinvent them.

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